Maybe the idea is there, but the copy isn’t quite doing it justice. You need a campaign line, a new website or someone to make sure every part of the customer journey sounds like the same brand. Or perhaps your team simply has more work than time.

I can step in for a single project or support you across multiple channels, working with your existing direction or helping shape the idea from the beginning.

This can include:

• Tone of voice and brand messaging

• Campaign concepts, narratives and headlines

• Website and landing-page copy

• Email and CRM

• Paid and organic social copy

• Ecommerce and product descriptions

• UX and customer journey copy

• Retail, print and packaging

• Film scripts and voiceovers

• Copy editing and proofreading

You might have a campaign coming up, a website that needs rewriting or simply more copy than your team has time to manage. I can work within your existing tone of voice and creative direction, or help develop the idea and messaging with you.

My copywriting services include:

• Campaign concepts, narratives and headlines

• Website and landing-page copy

• Ecommerce and product descriptions

• CRM, email and SMS

• Organic and paid social

• UX and customer journey copy

• Film scripts

• Retail, print and packaging

You may want to build your brand’s editorial offering but aren’t sure which stories to tell, what your audience will want to read or how that content can support the wider business.

I can help shape the editorial direction, find the subjects and formats worth investing in and turn them into a practical content plan. That might mean developing a brand journal or publication, creating regular features and shopping stories, or using search-led editorial to reach new audiences and keep existing customers coming back.

This can include:

• Editorial direction and content pillars

• Content strategies and calendars

• Campaign and evergreen content planning

• Brand journals and publications

• Newsletter content

• SEO-led editorial planning and writing

• Content audits and recommendations

• Editing and proofreading

You want to develop the editorial side of your brand, whether that means publishing regular online features, creating a brand magazine or commissioning a standalone story.

I can help with the ideas, planning and writing, creating thoughtful and engaging editorial that reflects your brand and gives your audience something worth reading.

This can include:

• Fashion and culture features

• Interviews and profiles

• Shopping stories and guides

• Brand journals and magazines

• SEO-led articles

• Newsletter features

• Editorial planning and commissioning

• Editing and proofreading