THE JOURNAL
I built and lead The Journal, owning the editorial calendar across search-led, seasonal and evergreen fashion content, from ideation to writing, editing and publication. My search-led editorial continues to rank prominently for competitive fashion queries and bring readers to the brands it was created for.
What to Wear to a Winter Wedding
The Autumn Trends to Know Now
AW26: The Gathering Season
In The Heat of It: Summer Outfit Ideas
Where Will Your Maxi Dress Take You?
What to Wear to a Festival
What to Wear to Wimbledon
Heading on Holiday? Outfit Inspo This Way
What to Wear to the Races